2026 America First Trade Promotion Program

Under AFTPP, USDA/FAS enters into agreements with Participants to share the cost of certain marketing and promotion activities to expand exports of U.S. agricultural commodities. Financial assistance under the AFTPP is made available on a competitive basis, and USDA/FAS endeavors to enter into agreements with eligible Participants to cover as broad an array of agricultural commodities as possible. All U.S. agricultural commodities, except tobacco, are eligible for consideration

Under AFTPP, USDA/FAS enters into agreements with Participants to share the cost of certain marketing and promotion activities to expand exports of U.S. agricultural commodities. Financial assistance under the AFTPP is made available on a competitive basis, and USDA/FAS endeavors to enter into agreements with eligible Participants to cover as broad an array of agricultural commodities as possible. All U.S. agricultural commodities, except tobacco, are eligible for consideration

Applicants must be either a nonprofit U.S. agricultural trade organization that promotes the export and sale of one or more United States agricultural commodities, an SRTG, a U.S.agricultural cooperative, or a U.S. state agency.Organizations that have not previously participated in a USDA market development program are encouraged to consider applying to this opportunity, and traditional USDA market development program recipients are encouraged to use this opportunity to propose new and innovative activities in non-traditional markets to generate increased export sales for U.S. farmers, ranchers, and producers. Organizations already operating trade promotion activities with USDA funding in the Target Market for the promoted commodity cannot receive all available points for “Innovation and Originality” in the Review Criteria.All applicants must have an active registration in the U.S. Government System for AwardManagement (www.sam.gov) before the application submission deadline of the announcement.Applicants with inactive, expired, pending, or excluded listings will be deemed ineligible.Exceptions, waivers, or extensions will not be considered. More information about SAM.govregistration can be found in Section 9, Other Information